Social by Social

Social by Social (2009) was the UK’s first practical guide to using social technologies for social impact, from starting digital projects to promoting charities online. It was commissioned by NESTA and co-authored by Andy Gibson, Amy Sample Ward, David Wilcox, and Dr Nigel Courtney and Professor Clive Holtham of Cass Business School. “if you’re interested in using social media in your organization, and you should be, Social by Social is the real deal." - Craig Newmark, founder of Craigslist

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