Client work, innovation projects and spin-outs
Mindapples started in 2008 in response to the lack of public interest and understanding of our minds. Now Mindapples is a thriving non-profit working with charitable funders like Comic Relief and Kings Health Partners, and major commercial clients including Goldman Sachs, JP Morgan, L'Oreal, News UK and the Wellcome Trust.
The tool was quickly adopted by 1000 active fellows, and the RSA has implemented many of the recommendations from that strategy today, as it reinvents itself as a platform for 21st century social change.
It has informed the Society’s digital strategy ever since, and two months after the delivery of the report, the NSPCC conducted its most successful viral campaign to date.
“if you’re interested in using social media in your organization, and you should be, Social by Social is the real deal." - Craig Newmark, founder of Craigslist
“a call to arms for local authorities to effectively use social media to improve local engagement and promote efficient communication” - Public Technology review
We've evaluated several innovation projects for them, including their ambitions Reboot Britain digital services programme, and Jailbrake, a project to develop mobile app services to help young offenders rebuild their lives. We also helped them with their early thought leadership work in digital innovation, including writing a number of think-pieces.